Social Media Marketing
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media conten.
Content Marketing Strategy
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant).Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.Enter content marketing.
But what exactly is content marketing?
Brand and Image
You might think that your brand image is your logo. Like the Nike logo, or the Disney logo, or any other famous logo. But in truth your brand image is every customer/prospect’s interaction with your company that creates an impression.